Media Kit — The 561 Scoop | Boca Raton's Local Newsletter

Performance

Numbers that matter

79.5%

Newsletter open rate

Industry avg: 21%

11.6%

Click-through rate

Industry avg: 2.6%

25,782

Monthly Instagram views

Growing each month

8,479

Accounts reached monthly

Verified Boca Raton residents

183%

Subscriber growth

Since launch

Unsubscribe rate

Loyal readers

Market

Why Boca Raton?

Population 104,000+

Median household income $89,776

Median home value $606,000+

College-educated adults 56%

Businesses (Palm Beach County) 45,000+

46% are prime spenders

Nearly half the population is in the 25–54 age bracket — the demographic most likely to discover a new restaurant, book a class, or try a new salon.

100% local audience

Unlike Facebook or Instagram ads that leak impressions to tourists and bots, every 561 Scoop reader lives in, works in, or loves Boca Raton.

Distribution

Three channels, one hyper-local audience

📩

The Sunday Newsletter

Weekly email every Sunday morning.

Open rate: 79.5%

CTR: 11.6%

Unsubscribe rate: 0%

Subscriber growth: +183%

📷

Instagram @the561scoop

Daily feed posts, carousels, Stories.

Monthly views: 25,782

Accounts reached: 8,479

Non-follower reach: 57.5%

Top post views: 2,100

📝

The 561 Scoop Blog

Long-form SEO articles.

Posts per week: 5

Format: SEO-optimized

Lifespan: Evergreen

Content

What our content looks like

We don't run banner ads. Every placement feels like a genuine recommendation from a trusted local source.

The Sunday Newsletter

Every Sunday, our full email goes out to the entire subscriber list. Featured businesses get a dedicated section with name, description, offer, link, and category badge. 80% of subscribers open this email.

The Blog

Dedicated articles feature businesses with rich storytelling, photography, and SEO optimization. These rank on Google and drive traffic for months.

Instagram Feed

Our grid showcases Boca's best with bold headlines, local photography, and The 561 Scoop branding. Posts hit 1,600–2,100 views each. 57% of viewers are non-followers discovering us organically.

This Week's Highlights

The newsletter's highlight section features top events and openings with category badges (Featured, Live Music, Arts & Culture, Event) — prime placement for partner businesses.

Placements

What you get

Every feature is handcrafted by our team. You approve — we handle the rest.

📩

Newsletter Feature

Dedicated section in Sunday email with business name, description, offer, link. 79.5% open rate.

📱

Instagram Story Shoutout

Branded Story slide with swipe-up link. Stories drive 94% of total IG views.

📷

Instagram Feed Post

Permanent shareable recommendation post. 1,600–2,100 views per post.

📝

Blog Article

Dedicated SEO article. Drives traffic for months.

Value

The math

How 561 Scoop pricing compares to running your own local ads.

Facebook/Instagram Ads
Targeting Boca Raton

Average CPM: $10–15

$79/mo budget: ~5,000–8,000 impressions

Audience quality: Mixed (tourists, bots, scrollers)

Creative: You create it yourself

Longevity: Disappears when you stop paying

The 561 Scoop Spotlight
$79/mo

2 newsletter features 79.5% open rate

4 Instagram Story shoutouts 94% of our total views

1 SEO blog post Drives traffic for months

Partners page listing With link to your business

Creative included: We create all content for you

Same budget. Trusted recommendations vs. skippable ads. Content that compounds vs. content that disappears.

Pricing

Founding partner packages

We're early — and that's the opportunity. Lock in the lowest rates we'll ever offer.

The Mention

$29

/month

1 newsletter feature/mo

2 IG Story shoutouts/mo

Partners page listing

Get Started

Best Value

The Spotlight

$79

/month

2 newsletter features/mo

4 IG Story shoutouts/mo

1 blog post/mo

Partners page listing

Get Started

The Headline

$149

/month

Weekly newsletter features (4x/mo)

1 IG feed post/mo

8 IG Story shoutouts/mo

1 blog post/mo

Monthly performance recap

Get Started

All plans are month-to-month. Cancel anytime. Founding partner rates are locked at sign-up — as our audience grows, so will our pricing.

The 561 Scoop Perk Program

We encourage every partner to create an exclusive perk for 561 Scoop readers. It gives people a reason to walk through your door — and lets you track what's working.

🍦

Ice Cream Shop

Free kid's scoop

☕

Coffee Shop

Free size upgrade

🍽️

Restaurant

Free appetizer

💪

Fitness Studio

Bring a friend free

The 561 Scoop Media Kit

Numbers that matter