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The 561 Scoop Media Kit

Boca Raton's fastest-growing community newsletter. Everything a marketing manager needs to know before partnering with us.

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Performance

Numbers that matter

85%
Newsletter open rate
Industry avg: 21%
12%
Click-through rate
Industry avg: 2.6%
25,782
Monthly Instagram views
Growing each month
8,479
Accounts reached monthly
Verified Boca Raton residents
183%
Subscriber growth
Since launch
0%
Unsubscribe rate
Loyal readers
Content Output

29 pieces of content every week

Your mention lives inside a content machine that reaches Boca locals across every channel, every day.

7
Instagram Posts
Daily
14
Instagram Stories
Twice daily
7
Blog Posts
Daily
1
Weekly Email
Every Sunday
Market

Why Boca Raton?

Population 104,000+
Median household income $89,776
Median home value $606,000+
College-educated adults 56%
Businesses (Palm Beach County) 45,000+

46% are prime spenders

Nearly half the population is in the 25–54 age bracket — the demographic most likely to discover a new restaurant, book a class, or try a new salon.

100% local audience

Unlike Facebook or Instagram ads that leak impressions to tourists and bots, every 561 Scoop reader lives in, works in, or loves Boca Raton.

Distribution

Three channels, one hyper-local audience

📩

The Sunday Newsletter

Weekly email every Sunday morning. This is where your mention goes.

Open rate: 85%
CTR: 12%
Unsubscribe rate: 0%
Subscriber growth: +183%
📷

Instagram @the561scoop

7 feed posts + 14 Stories per week. Builds the audience that reads the newsletter.

Monthly views: 25,782
Accounts reached: 8,479
Non-follower reach: 57.5%
Top post views: 2,100
📝

The 561 Scoop Blog

7 SEO-optimized articles per week. Drives long-term traffic and grows the subscriber base.

Posts per week: 7
Format: SEO-optimized
Lifespan: Evergreen
Pricing

The Mention

One plan. One price. The simplest way for any Boca business to reach our audience.

Founding Rate
The Mention
$79 /month
Founding rate — locks in permanently
1 dedicated mention in the Sunday newsletter each month — your business name, description, offer, and link
Sent to our full subscriber list (85% open rate, 12% CTR)
We write the copy — you just approve
Best for: restaurants, fitness studios, salons, shops, med spas, real estate — any Boca business
Founding rate locked in — your price never goes up

No contract. Month-to-month. Cancel anytime. Looking for something custom? Email us.

Ready to reach Boca?

Email us and we'll get your mention set up. No pressure, no contracts, no long sales calls.

Get The Mention → Email Us